Aviva 'Live Ready' Campaign

Organisational challenges
Aviva's digital design work had been developed at speed, which unfortunately had left the offline design looking out of date. The brand team had a strategy to align offline and online designs globally by creating a cohesive and recognisable brand that fits all of its markets.

Initiatives
My team were asked to pitch for the new Brand values; we were given the strapline 'Live Ready' and were asked to create a new look and feel for the brand across the whole of Aviva. We created a modern, sophisticated corporate brand that reflects our B2B, B2C, SME and Corporate clients. My team pitched against Adam & Eve and Rufus Leonard, and our work came out the strongest and most considered across the business.

• My internal team created a fresh and modern design style that worked online and offline
• A digital-first approach that was modern and sophisticated
• Led on design principles, system foundation that creates a shared vision and measurable results.

Outcome

• A fresh and sophisticated design style 
• Using motion to refresh all of Aviva's work
• Pitching against and winning against huge London agencies
• A full understanding of what Aviva stands for