Aviva Native Apps

Organisational challenges
The UX and Visual design for Aviva’s native apps changed dramatically whilst I was Head of Design. Before I started at Aviva, all new apps were created with bespoke UI and code, and we didn’t have any visual consistency across any app. My team ensured that we were using the new digital language and Design System to increase usability, reduce tech debt and have a consistent visual design across mobile and web.

Initiatives
We worked on 2 main apps, MyAviva (Native) and The Drive App. My team implemented new processes, which meant we had regular drops into the app stores. We listened to customer feedback, ran user testing and then iterated, tested, and improved the experience incrementally.

The Drive App had had the most dramatic change when we released the DashCam functionality. It recorded 30-second intervals and sensed if there was a collision by using the phones internal gyroscope. It then recorded for a further 30 seconds, which then could be sent directly to the claims team straight from the app.

• I hired UX and UI mobile designers to create a wonderful and intuitive native experience
• Added gamification to the app to help more users to engage with the app
• I’ve Partnered with the Brand team to ensure visual consistency across the experience
• Led the team and art directed the experience
• Working with multi-disciplinary teams that align on tools and methods, i.e., Jira, confluence, Storybook.

Outcome
• We grew repeat visits to the app by 8%