Aviva Plus

Customer Insight
AvivaPlus reinvented how Aviva sold insurance to their customers. After analysing customer research, voice of the customer feedback and external press, Aviva wanted to try and tackle the biggest customer problem in purchasing insurance. The team created a new product that rewarded our customers for their loyalty and allowed them to pay akin to a subscription. 

Differentiation
We gave customers the option to buy Home and Car insurance as one product, made it subscription-based with a renewal price guarantee. We simplified the underwriting process and made the proposition clearer and cheaper for our customers. AvivaPlus launched in Q1 2019.

The Visual language had to differentiate from our other products, so we created a more sophisticated look and feel as research clarified our target demographic. 

Outcome
• AvivaPlus rewarded customer loyalty
• Picked up by the media which provided free PR
• A re-branded experience to stand apart from other Aviva products.