Call of Duty Online

Organisational challenges
Call of Duty Online is a free-to-play game that features some of the same multiplayer modes as previous games in the series with several notable changes. The game offers "Hero Ops" single-player missions, a cooperative survival mode, as well as a special mode called "Cyborgs", which replaces the franchise's popular zombie-survival mode. The game also allows players to purchase and/or rent cosmetics for their in-game avatars. Since its launch, the game has released updates that include new weapons and features from recent instalments in the larger franchise.

Whilst I was at Activision, my UI team were known to be the best team within the organisation, and we were asked to help Raven Studios, whose designers were struggling to understand the Chinese Market. 

My team researched Websites and Games in China to understand the market and gaming within the region, and we realised that trying to port a western UI wouldn't work. I worked closely with the Tencent Execs and produced wireframes that could be quickly iterated with their feedback; This meant that we gained Tencent's trust, and my team went on to design and build all the UI in the game.

My team created 

• Wireframes and User journies
• Creative Direction
• Iconography and awards
• Imagery
• UI and UX of screens