John Lewis PLP and PDP

The UX Challenge: Elevating Product Discovery for John Lewis

John Lewis needed a Product Detail Page (PDP) and Product Listing Page (PLP) that effectively showcased the exceptional quality of their products while maintaining a premium and intuitive shopping experience. The challenge? Designing a flexible UX framework that worked seamlessly across a diverse range of product categories—from beauty to white goods—without compromising clarity, consistency, or usability.

The UX Solution

To create a PDP and PLP that were both engaging and scalable, we:

• Developed a Modular UX Framework – Built adaptable design components that maintained consistency across all product types while allowing flexibility for unique category needs.
• Refined Visual Hierarchy – Prioritized high-quality imagery, key product details, and compelling selling points to elevate the shopping experience.
• Optimized for Conversion & Engagement – Designed an intuitive layout with clear calls-to-action to improve navigation and streamline the purchase journey.
• Enhanced Accessibility & Usability – Ensured the experience was intuitive and inclusive for all users, regardless of the complexity of the product category.

Outcome & Impact

• 12% Increase in Upsell to White Goods – A more intuitive UX improved product discovery, boosting cross-category purchases.
• A Unified Digital Brand Experience – The redesigned PDP and PLP introduced a consistent, visually cohesive design, reinforcing John Lewis' brand identity across all digital touchpoints.

By placing UX at the heart of the design, we delivered an elevated shopping experience that not only showcased product quality but also enhanced customer engagement and drove measurable business impact.