MyAviva
How do you provide customers with the ability to self-serve their needs in today's 24/7 world? MyAviva does just that and puts the user in control. Manage your policies on the go, make changes when you need and access the latest offers fast.
Organisational challenges
MyAviva is the logged-in Hub for all Aviva products, it's Aviva’s shop. Built on an old tech stack that has been added to overtime meant that we needed to re-engineer the whole experience. Our original approach was to re-skin the tired and old looking UI. We created a whole new suite of iconography which sat much better within the UI.
Once the reengineering was complete, we were able to add new functionality. Including a Modular homepage that had a contemporary UX and UI. This meant our customers could customise their experience, add and move modules which we more important to them. we added pensions a conversational UI, a new wallet experience, and you could create and check a claim online, saving money by reducing the need for our call centres.
Initiatives
My team went on to a white label version of MyAviva and designed a business version for our corporate clients so that we could sell our digital work to corporations meaning our customers could view their personal and company workplace pensions.
- Led on design language for MyAviva
- Created a set of animated iconography breathing life into a tired UI
- Working with multi-disciplinary teams to create an intuitive User Experience
Outcome
- MyAviva is also available as a native mobile experience for both Android and IOS.
- Redesigned an Intuitive UX experience to reduce complex interaction and design
- Creation of a white-labelled UX/UI that can be sold to other companies.
- Sketch library assets