Coursera Brand Design

Organisational challenges
As a consultant, my challenge by Coursera was to design and influence their new brand design and create UX consistency across its multiple product verticals. The design team has seen expediential growth over the last few years. So the UX/UI has become fragmented and inconsistent, creating substantial technical debt. I started new design processes and managed visual design across Coursera.

Initiatives
Working with the Brand and product designers at Coursera to create a fresh design language that worked across marketing and product. We created a robust foundation that unifies and uplifts Coursera visual design experience. 

Outcome

• Coursera digital brand development
• Design Leadership and creative direction of Coursera designers
• Creation of CDS Design system