NeilDodd73 NeilDodd73 Director of UX • Product Design Executive • Design Systems Leader
  • About me
    • Graphic Design Projects
  • CV
  • Hunt Showdown 1896
  • About me

    About me

  • NeilDodd73 - Hunt Showdown 1896

    Hunt Showdown 1896

    UI/UX Redesign

    Game UI Game UX Game Development Brand Design Art Direction
  • NeilDodd73 - John Lewis Digital Rebrand

    John Lewis Digital Rebrand

    Enhancing the Digital Brand

    Design Leadership Design System Brand Design Web Design Art Direction Digital design
  • NeilDodd73 - John Lewis PLP and PDP

    John Lewis PLP and PDP

    Unifying the UX Experience

  • NeilDodd73 - Coursera Brand Design

    Coursera Brand Design

    Brand Design UI UX Design Leadership Design System Accessibility
  • NeilDodd73 - Coursera Design System (CDS)

    Coursera Design System (CDS)

    Creating a consistent Design System

    Design System CDS Component Design Design Leadership UX UI
  • NeilDodd73 - Tradeling (B2B E-commerce)

    Tradeling (B2B E-commerce)

    B2B Ecommerce Design Design Leadership Design System
  • NeilDodd73 - Aviva Design System - Product Design Case Study

    Aviva Design System - Product Design Case Study

    Creating a World Class Design System

    Design System UI UX Brand Design Design Leadership Case Study
  • NeilDodd73 - Aviva.co.uk - Product Design Case Study

    Aviva.co.uk - Product Design Case Study

    Brand Design UX UI AEM Design Leadership Creative Direction Case Study
  • NeilDodd73 - Aviva.com - Product Design Case Study

    Aviva.com - Product Design Case Study

    Brand Design UX UI Web Design AEM Design Leadership Case Study
  • NeilDodd73 - MyAviva

    MyAviva

    UX UI Native App Brand Design Design Leadership Creative Direction
  • NeilDodd73 - MyPension (Aviva)

    MyPension (Aviva)

    Brand Design UX UI Design Leadership Creative Direction
  • NeilDodd73 - Aviva Quote and Payment Journey

    Aviva Quote and Payment Journey

    Design Leadership UX UI
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NeilDodd73

I help organisations transform digital products, build world-class design teams and create customer experiences that deliver measurable business impact.

For over 20 years I've led design across AAA Games, Retail, Financial Services, Education and E-commerce for companies including Crytek, John Lewis, Aviva, Coursera, Activision and Codemasters.

Increased Hunt: Showdown UI CSAT from 6% to 78%.
Built design organisations of 100+ designers.
Created enterprise Design Systems used by millions of customers.

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